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@jameshoffmann sat down with Shuang Esther Shan from Shopify Masters to discuss his journey from coffee enthusiast to owning multiple different businesses related to coffee.

► Listen to the full interview - Spotify Podcast https://spoti.fi/3IUoruT
► Shopify Masters https://spoti.fi/43MqFo7
► Read Interview Highlights - Shopify Blog https://bit.ly/3CeWB8Z
► James Hoffmann YouTube    / @jameshoffmann  
► Square Mile Coffee shop.squaremilecoffee.com
►James Hoffmann Limited Edition Merch: https://geni.us/TensHundredsThousands
►James Hoffmann Patreon:   / jameshoffmann  
► How to Make The Best Coffee At Home: https://geni.us/howtomakethebestcoffee
► The World Atlas of Coffee: http://geni.us/atlasofcoffee
► The World Atlas of Coffee Audiobook: https://bit.ly/worldatlasofcoffeeaudio
► The Best of Jimseven: https://geni.us/bestofjimseven
► James Hoffmann Instagram www.instagram.com/jimseven
► Shopify Masters https://www.shopify.com/ca/blog/topic...

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James Hoffmann: Coffee Connoisseur, Author, and World Barista Champion

James Hoffmann is a renowned coffee expert, author, and entrepreneur who has dedicated his life to the pursuit of coffee excellence. As the 2007 World Barista Champion, James has proven his exceptional skills in crafting the perfect cup of coffee. His passion for coffee has led him to explore the intricate world of beans, brewing techniques, and coffee culture, making him a highly respected figure in the industry.

James is the co-founder of Square Mile Coffee Roasters, a specialty coffee roasting company based in London, which has garnered numerous awards for its exceptional quality and commitment to sustainability. His expertise extends beyond roasting and brewing, as he is also the author of the critically acclaimed book, "The World Atlas of Coffee," which delves into the history, production, and appreciation of coffee around the globe.

Through his popular YouTube channel, James shares his wealth of knowledge with coffee enthusiasts worldwide. His engaging and informative videos cover a wide range of topics, from brewing methods and equipment reviews to coffee science and industry insights. With his warm and approachable demeanor, James has cultivated a loyal following of coffee lovers who appreciate his genuine passion and commitment to elevating the coffee experience.

In summary, James Hoffmann is a true coffee aficionado whose expertise, passion, and dedication have made a significant impact on the world of specialty coffee. His contributions to the industry, both as a barista and an educator, have inspired countless individuals to explore and appreciate the art and science of coffee.

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