A Beginner's Guide To Buying Great Coffee
James Hoffmann James Hoffmann
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 Published On May 20, 2021

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Learn more about tasting coffee: https://youtube.com/playlist?list=PLxz0FjZMVOl2N8lmwyuSNJ2IPDzn9crKX

Chapter timecodes:
0:00 Intro to the series & overview of structure
1:50 Golden rules for buying coffee
2:29 Freshness: roast dates & best before dates
3:38 Fresh coffee in espresso vs filter
4:17 Ground coffee vs whole bean
5:02 Whole bean freshness
5:21 Traceable Coffee
6:57 Seasonality of harvests
8:03 Where to buy coffee?
8:27 Supermarket/grocery store purchases: pros & cons
9:41 Coffee shop purchases
10:46 Purchasing online directly from roasters
12:01 Skillshare ad & discount, including my favourite classes
12:52 Decoding bags of coffee from the supermarket
13:17 Roast degree or 'strength'
15:20 Guidelines on roast degree correlation with acidity and bitterness
15:41 Coffee descriptors
18:27 Category 1 of disliked coffee experiences: light-body & texture descriptors
19:31 Category 2: Acidity & fruit words
20:50 Category 3: Fermented fruit flavours & dry or natural process
22:15 Decoding supermarket bag descriptions
25:46 Closing of guide & questions from you

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