Paul Fifield (Sales Impact Academy) and Mark Roberge (Stage 2 Capital) on A Sales Masterclass at the 2022 ASU+GSV Summit.

In this session, Mark Roberge, Senior Lecturer at Harvard Business School, co-founder of Stage 2 Capital, and former Chief Revenue Officer at HubSpot, will present modern frameworks for large organizations increasing the success of expansion into new markets or new product offerings. He will use the methods used by HubSpot as they expanded from marketing software into the CRM category as an example to illustrate the frameworks.


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