The Gozenshu Brewery is one of the few in Japan using bodaimoto, a 600-year-old fermentation method, to make sake. They use it to make junmai, or pure rice sake that has no added alcohol or sugar. But mass-produced sake made with cheap additives is threatening the business.

00:00 - Intro
00:54 - Gozenshu Brewery
01:21 - Prepping Rice
02:37 - Steaming Rice
03:17 - Adding Mold
04:26 - Becoming a Brewmaster
05:31 - Bodaimoto
06:38 - Fermentation
07:20 - Filtering Sake
07:36 - Component Analysis
08:01 - History
09:07 - Competition
10:11 - Sticking to Tradition
10:38 - A New Market
12:23 - A Promising Future
12:59 - Credits

MORE INSIDER NEWS VIDEOS:
18 Fascinating Crafts Fighting To Survive
   • 18 Fascinating Crafts Fighting To Sur...  
How 1.5 Million Christmas Ornaments Are Made By Hand Each Year At A Factory In Germany
   • How 1.5 Million Christmas Ornaments A...  
Why The Ugliest Noodles In The World Are An Indonesian Delicacy
   • Why The Ugliest Noodles In The World ...  

------------------------------------------------------

#sake #stillstanding #businessinsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit our homepage for the top stories of the day: https://www.businessinsider.com
Business Insider on Facebook:   / businessinsider   Business Insider on Instagram:   / insiderbusiness   Business Insider on Twitter:   / businessinsider  
Business Insider on Snapchat:   / 5319643143  
Business Insider on TikTok:   / businessinsider  

Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider