Here’s how Merkur became Ford’s second-worst brand failure
My Old Car My Old Car
95.2K subscribers
210,019 views
0

 Published On Jun 26, 2021

Get a 15% discount on your next car cover at carcover.com! Use this link to get your discount: https://www.carcover.com/?via=MyOldCar

In this episode I provide the history of Merkur, a sub-brand under Lincoln-Mercury between 1985 and 1990. Merkur only had two models, the XR4Ti and the Scorpio, both of which were imported from Germany. However their high prices and unusual looks eventually killed the brand, making it the second-worst brand failure Ford had, second only to the Edsel.

show more

Share/Embed