Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy. Challenging the conventional competition based approaches to business strategy, Blue Ocean Strategy focuses on making the competition irrelevant by creating uncontested market spaces, instead of trying to beat it. It is based on a decade long study of 150 strategic moves spanning more than 30 industries over 100 years and presents a systematic way of maximizing opportunities while minimizing risks for creating new demand in the marketplace.