How Taylor Swift Built a Billion-Dollar Business
Bloomberg Originals Bloomberg Originals
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 Published On Oct 27, 2023

1989 (Taylor’s Version) is just the latest example of how Taylor Swift does things differently. It’s not just re-recording her albums. The 33-year-old superstar has taken an innovative approach to everything from her Eras tour concerts and film, to merchandise sales, record deals, streaming negotiations and even her property portfolio.

Bloomberg did the math to come up with the most definitive account yet of Taylor Swift’s net worth in 2023. We found that the pop star’s unstoppable year has vaulted her into the rarified category of music billionaire.

Read more here: http://bloomberg.com/graphics/2023-ta...

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00:00 Introduction
01:33 Streaming wealth and Spotify
02:52 Record sales and marketing
03:43 Concert ticket sales
04:39 Catalog and artists’ rights
05:13 Property portfolio

#taylorswift #music #bloomberg
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