So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies.

Takeaways:
1. Understand what customers want.
2. Look at the competitive matrix.
3. Get significant startup capital together.
4. Be in it for the long-haul game.
5. Set it up for customers to engage with your brand in at least 6 touchpoints.

Recommended Reading
"DTC Update: The Latest Direct-to-Consumer Business Models and Strategies"
http://blog.scalingretail.com/dtc-upd...
"How to Create a Lifestyle Brand"
http://blog.scalingretail.com/create-...

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