Building a small luxury brand? Achieve power in the marketplace by taking a different approach than large luxury brands. In this video I highlight three priorities for luxury entrepreneurs, and leaders of small brands.
00:00- Entrepreneur leading small luxury brand.
01:00- Difference between small and large luxury brands.
01:40- What small luxury brands don't have.
02:48-Why entrepreneurs need a high Luxury I.Q.
03:35-Discerning pressure points to help you grow.
04:30-Spotting what's relevant. (Giorgio Armani.)
05:05-Armani's power.
05:40-Personality and importance to small luxury brands.
06:25-Mistakes made by luxury entrepreneurs.
07:40-You are a symbol of your brand.
08:20-How Armani emerged as a symbol of his brand.
09:00-The big distinction.
09:40-Listening to entrepreneurs for signs they can build a brand.
10:30-Are you a luxury person?
11:00-Creating barriers to your success?
11:30-Limiting your power?
12:05-Know where the craft in your business is?
13:00-Know how to have a luxury conversation?
13:40-Would your clients miss you?
14:00-Inspiring clients?
15:05-What level luxury are you?
16:00-How many stars are you?
17:00-What would 5-star mean for your clients?
18:20-Nuances define luxury brands.
19:00-Three things that define your small luxury brand.
20:40-Jaguar illustrates high-touch follow-up.
22:08-What do clients get in your category? Can you exceed that?
22:40-Email me: [email protected]
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You will find my insights and commentary unique in the luxury category. I am particularly focused on entrepreneurs and those who are focused on building revenues, through savvy marketing, sales, and service. My approach is highly strategic and based on more than two decades of working with luxury brands large and small, that want to prosper and lead in their categories. My clients are not just startups, though I welcome early-stage companies, but I have counseled and coached multi-million dollar brands, around the world. I attract followers, fans, and members in more than 50 countries, and my clients value my highly seasoned advice, and innovative approach. If you'd like to learn more about how I can help you and/or your luxury brand email me: [email protected]

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visit: www.andretaylor.com