There are countless brands in the fashion industry and also every year, plenty of designers or entrepreneurs are planning on launching new brands. The path of establishing a luxury brand is long and filled with challenges due to the law of luxury strategies. Many brands cannot even generate profit for decades. Is it actually easier for luxury conglomerates to create a new brand thanks to their abundant resources? Or are there any alternative approaches to reduce the risk of failure?

#LuxuryBranding #CreatingLuxuryBrands #BrandingStrategy

THINGS YOU NEED TO KNOW |

24 ANTI LAWS OF MARKETING
   • How luxury brands do marketing | 24 A...  

CLUBHOUSE & LUXURY BRANDS
   • Clubhouse vs. Luxury | Can luxury bra...  

00:00 Intro of the episode: How can we build up luxury brands
01:09 Challenges of new luxury brands
02:44 Opinions of luxury groups towards creating new brands
03:50 Case analysis: Christian Lacroix
04:48 Case analysis: Fenty (Rihanna and LVMH)
06:18 Success stories from new brands
07:03 Case analysis: AZ Factory from Richemont