Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014.

In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really make of his career and his experiences when entering the world of business.

00:00 - 01:50 Being a YouTube OG and what he's learnt from his time creating
01:50 - 03:26 Mental health and managing it
03:26 - 07:36 Advice to creators
07:36 - 11:26 What it was like to hit 1m subs and the craziest YouTube times
11:26 - 13:15 How the fame affected him as a person
13:15 - 14:54 What they look for when signing talent
14:54 - 16:51 What have been the challenges and lessons whilst setting up his businesses
16:51 - 19:28 Setting up Final Straw Production and the vision
19:28 - 21:05 What his family makes of his career
21:05 - 22:20 What is one piece of advice for a creator
22:20 - A creator Joe is loving at the moment

Joe's favourite creator at the moment:
FISH13:    / fish13  

You can find more UNBOXED content on social @unboxedwithjordan.

A Listen production, with Arcade Media.

About UNBOXED:
The UK’s leading creators, content strategists, creatives and curators sit down with co-founder of Arcade Media and manager of The Sidemen (130M+ followers), to unbox the creator economy and reveal the blueprints for success. This is the show which takes you inside the biggest content and viral moments to understand how they came to be and provide an invaluable roadmap: whether it’s how to retain your audience, or how to break that first major brand deal. UNBOXED is the ultimate resource for anyone looking for success in social media and content creation