Pantone just released its 2024 Color of the Year: Peach Fuzz. But Pantone doesn’t sell paints, colors or mixing machinery. So what is the company actually selling?

WSJ visited Pantone’s factory to learn how the company revolutionized printing, how it monetized color and how its Color of the Year has become so popular.

Chapters:
0:00 What does Pantone sell?
0:50 Pantone’s history
2:49 Pantone standards, explained
4:21 Revenue
6:39 What’s next?

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

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