Kraft cheese, Jell-O and Twinkies are iconic American brands that are lucky to be alive. Here's the story of how they became dinner table staples - and why they almost disappeared.

00:01 Intro
00:30 Kraft Cheese
8:24 Jell-O
15:30 Twinkies

WATCH MORE RISE AND FALL VIDEOS:
The Rise And Fall Of Kraft Cheese | Rise And Fall
   • The Rise And Fall Of Kraft Cheese | R...  
The Rise And Fall Of Subway
   • The Rise And Fall Of Subway  
The Rise And Fall Of Jell-O
   • The Rise And Fall Of Jell-O  

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#RiseandFall #Kraft #Jello #Twinkie

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The Rise And Fall Of America's Favorite Junk Foods | Rise and Fall | Insider Business