Marty Cagan gave "Product Strategy: The Missing Link" talk at Lean Product Meetup on February 13, 2020.

If you're confused about product strategy, you're not alone. The vast majority of what's been published and advocated is so generic as to be useless, or else it's a case study that may have made sense for that one company, but you don't see how it's relevant to you.

Yet product strategy is one of the most important topics in the product space, and is the glue that ties together company objectives, product vision, and team objectives.

In this talk, Marty will explain why this topic is neglected by so many product teams. Marty will also teach you how to come up with an effective product strategy that makes sense for your team and your company.

Marty Cagan is founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty served as a product executive for some of the most successful companies in the world, including Hewlett-Packard, Netscape, and eBay.

If you would like to see more videos like this check out the following talks from past months:

▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018:
   • Mastering the Problem Space to Achiev...  

▶ Jake Knapp about his new book “Make Time” :
   • "Make Time" by Jake Knapp at Lean Pro...  

▶ Box CEO Aaron Levie Interview:
   • Dan Olsen Interviews Box CEO Aaron Le...  

▶ “Product is Hard” by Marty Cagan
   • "Product is Hard" by Inspired Author ...  

▶ “Jobs to Be Done” by Tony Ulwick:
   • "Jobs to Be Done" (JTBD) by Tony Ulwi...  

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
   • Using Data to Set Your Product Strate...  

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▶ This video was produced by Coreography https://coreography.com.

▶ Lean Product was founded by Dan Olsen https://dan-olsen.com.

▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product

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