Marty Cagan Launches New Book Transformed & Discusses Product Operating Model at Lean Product Meetup on March 14, 2024.

About Marty Cagan

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

During his career, he has played the roles of the modern technology product organization. Marty is also the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products. Marty continues to inspire product teams and product leaders by being invited to speak at major conferences across the globe.

And in this talk, Marty talked about his new book TRANSFORMED: Moving to the Product Operating Model: This book is written for those driving change, including the senior company leaders―starting with the CEO―as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.

Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.

You can find Marty on Twitter at @cagan

If you would like to see more videos like this check out the followings talks from past meetups:

▶ “Product is Hard” by Inspired Author Marty Cagan
   • "Product is Hard" by Inspired Author ...  

▶ "Product Strategy: The Missing Link" by Inspired Author Marty Cagan
   • "Product Strategy: The Missing Link" ...  

▶ “Jobs to Be Done” by Tony Ulwick:
   • "Jobs to Be Done" (JTBD) by Tony Ulwi...  

▶ "Crossing the Chasm" by Geoffrey Moore
   • Crossing the Chasm by Geoffrey Moore ...  

▶ "How to Iterate & Improve Your Product with Rapid User Testing" by Dan Olsen
   • Dan Olsen on How to Iterate & Improve...  

▶ "Mastering the Problem Space to Achieve Product-Market Fit" by Dan Olsen
   • Mastering the Problem Space to Achiev...  

▶ Jake Knapp about his new book “Make Time” :
   • "Make Time" by Jake Knapp at Lean Pro...  

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
   • Using Data to Set Your Product Strate...  

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▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product

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