Adobe is one of America's most profitable tech companies and the Silicon Valley-based developer is an industry leader in the creative software space.

WSJ Reporter Aaron Tilley explains the business strategies Adobe pursued to become so successful.

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

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