Must-watch interview with Cupra global CEO Wayne Griffiths on the future of the Barcelona-based Volkswagen Group sports car brand.

Time codes:
0:00 - What is Cupra?
0:50 - Cupra Australia launch
2:04 - Why did Australia suit Cupra?
3:05 - Tracking Cupra’s success
4:03 - Current vs next-gen models
4:53 - New Cupra SUV models
6:02 - Cupra-designed EV platform
7:10 - Three-row Cupra SUV
8:20 - Will there be a Cupra ute?
9:03 - Lightweight electric cars
10:05 - Not simply bigger batteries
10:48 - Terramar engine lineup
11:15 - When will last ICE car be sold?
11:56 - Sustainable fuels for cars
12:54 - Hydrogen vs battery electric
13:25 - Cupra’s independence from Seat
14:16 - What Seat gives to Cupra
15:01 - Cupra to challenge Tesla etc

Chasing Cars editor Tom Baker conducts an exclusive one-on-one Q&A interview with Cupra and Seat global chief executive officer Wayne Griffiths at the opening of the new Cupra City Garage Sydney for the launch of Cupra Australia.

Cupra is a Volkswagen Group brand and is currently launching in Australia with Formentor and Ateca SUVs, and a Leon hot hatch. Soon, the Born electric hot hatch will join the range. In 2025, a new generation of models will launch locally, including the Terramar and Tavascan SUVs and an Urban Rebel low-cost small EV with a platform developed by Cupra itself in Barcelona.

As always, we don’t accept advertising from car manufacturers, and we’re powered by Budget Direct - so this is an independent, honest interview of Cupra CEO Wayne Griffiths. Mr Griffiths did not know the questions beforehand.

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