Episode 146 -- Coalmarch by WorkWave's Rachel Betterbid joins the podcast to discuss why many home services companies are seeing a drop in demand. She shares her observations, market data and marketing trends in the pest control and lawn care industries.

Guest: Rachel Betterbid, VP of Digital Marketing, Coalmarch by WorkWave

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

#businesscoach #homeservices #lawncare #pestcontrol #pmpindustryinsiders #entrepreneur #lawncarebusinesssuccess #podcast #businessadvice #smallbusiness #marketing #digitalmarketing

In this episode we discuss:
-How Rachel is one of a few repeat guests on the podcast
-Macroeconomic conditions that are affecting pest control and home services, making it a challenging year
-What Donnie is seeing at Triangle (increased revenue due to price increases but flat customer counts)
-What Dan is seeing among clients and peer group members
-Demand for pest control, according to Google Trends
-Rachel's observations of an IbisWorld report on the U.S. pest market
-Dan's take on the results of the report, based on the PCO Bookkeepers & M&A Specialists/William Blair Pest Index
-The role of Rollins and door-to-door companies
-Rachel's take on the effects of competition
-How inflation affects marketing costs
-A few short-term things PMPs can do to improve their marketing
-What Rachel calls the "low-hanging fruit," including upsells, cancels and referrals
-What to know about "zero-click searches"

For full show notes and links to resources mentioned, visit: https://www.pmpindustryinsider.com/po...

Don't miss Part 2 of this discussion:    • Is Demand for Home Services Slowing D...