Episode 147 - Coalmarch by WorkWave's Rachel Betterbid is back on the podcast for part 2 of a discussion about how demand for home services is slowing down. In this episode, she shares several things business owners can do in the short and long-term to overcome a drop in demand for pest control and lawn care services.

Guest: Rachel Betterbid, VP of Digital Marketing, Coalmarch by WorkWave

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

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In this episode we discuss:
-Our previous episode, where we covered the data showing demand seems to be slowing:    • Is Demand for Home Services Slowing D...  
-How consumer behavior is ever-changing and data/privacy concerns are a big factor here
-The John Wanamaker quote about marketing: “Half my advertising spend is wasted; the trouble is, I don't know which half.”
-How ease and convenience are paramount, leading to the growing use of texting, web chatting, online booking and similar web tools
-The growing use of on-demand home service apps and how that's affecting the pest and lawn industries
-Zero-click searches and what they mean for your business
-What it means to adopt a "digital franchise model" and the challenges associated with it
-Why it's still important to have systems and technology set up for review generation, upsells and seasonal campaigns
-Why branding is important in the long term
-Why it's important to focus on PIE: performance, image and exposure — in that order

For full show notes and resources, visit:
https://www.pmpindustryinsider.com/po...