This is the story of The Bugatti EB110. It was the first new Bugatti in 40 years, it was designed to beat the cars from Modena, Ferrari and Lamborghini. It was the fastest and most technically advanced car when launched and yet still failed to sell in enough numbers to keep the factory alive. In this video I explore the reasons why the EB110 failed despite being a better supercar than its rivals from Modena.

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Sources:
Pics of Bugatti Factory: https://www.motortrend.com/features/1...
Autocar Pics: https://www.autocar.co.uk/car-news/fr...
Bugatti Historical pics: https://www.bugatti.com/brand/history...
Thumbnail picture:
https://robbreport.com/motors/cars/bu...
https://copleymotorcars.com
https://ryanmerrillphotography.com

All video content and images in this production have been provided with permission wherever possible. While I endeavour to ensure that all accreditations properly name the original creator, some of my sources do not list them. Therefore, if I have mistakenly not accredited someone and you are aware of (or are) the original creator, please send me a personal message at my email: [email protected] (this is more effective than comments as I am often unable to read all of them)