The Death Of The Craft | Why The La Marzocco Buy Out Is Another Nail In The Coffin
The Real Sprometheus The Real Sprometheus
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 Published On Jan 19, 2024

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After the recent acquisition of La Marzocco by DeLonghi, and their statements about creating a "business combination" between them and Eversys (a super automatic machine company) I couldn't help but bring my two cents to the party. Oh, and also the 2015 Out of the Box presentation by Matt Perger, which is an experience in its own right, but is also very relevant today. So join me on this theoretical, but highly plausible progression of the barista craft.

↓CHAPTERS↓
[0:05] The La Marzocco Buy Out
[2:30] A "Business Combination"
[3:30] The "Death Of The Craft"
[4:32] The Transition Has Begun
[6:32] Less Humans, More Consistency
[7:32] The Craft Comes Home
[8:29] Final Thoughts
[9:23] Squarespace Sponsor

↓LEARN MORE↓
Out Of The Box Video:    • Matt Perger at Out of the Box 2015  

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