BMW's Resurgence | High-Performance Wagons | Return to Australia!
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 Published On May 1, 2024

BMW's Exciting Comeback: High-Performance Wagons Roll into Australia!

Hey there! Have you heard the exciting news? BMW Australia is diving headfirst into the world of high-performance wagons, and they're betting big on their comeback! It seems like fast wagons are making a stylish return, and BMW is all in for the ride.

Remember when BMW dropped the 5 Series wagon from Aussie showrooms back in 2020? Yeah, it was a bit of a bummer, especially since wagons only made up 4 per cent of 5 Series sales. But guess what? They're making a comeback, and it's all thanks to the buzz surrounding the M3 Touring.

BMW Australia was initially hesitant about bringing back the 5 Series Touring, but the success of the M3 Touring changed their minds. They've even decided to scrap plans of keeping the electric i5 M60 Touring away from our shores. How cool is that?

So, what's the deal with the new 5 Series Touring? Well, it was previously thought that it wouldn't make its way to Australia at all. But hold onto your hats because BMW surprised us all by announcing that the high-performance i5 M60 version is making a grand return! And this time, it's not just for the police – it's for all of us to enjoy.

Now, let's talk about the 3 Series wagon. BMW has been keeping that gem around in Australia, but it wasn't until the M3 Touring came along that things really started heating up. With its twin-turbo six-cylinder petrol engine, it's been turning heads left and right. Before that, we only had the 330i Touring to drool over, but now, the options are getting even better.

Brendan Michel, the mastermind behind BMW Australia's product and market planning, spilled the beans on why they're diving back into the wagon game. According to him, the overwhelming success of the M3 Touring forced them to rethink their whole strategy. And boy, are we glad they did!

So, buckle up, folks! It looks like high-performance wagons are making a roaring comeback, and BMW is leading the charge. Who knows what other surprises they have in store for us? One thing's for sure – we'll be eagerly waiting to find out!

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