Adam Braff talks about becoming interested in consulting, what it was like working at McKinsey in the dot-com boom, building a path for himself in the consumer experience space, why he ended up leaving, what he learned in finance and how he thinks about working as a freelancer

TIMESTAMPS
00:00 Introduction
00:37 Becoming interested in consulting
02:30 What was it like from 1999 to 2002?
04:13 Adam's path to becoming a partner at McKinsey
05:23 Becoming interested in consulting
07:04 Leaving McKinsey
09:14 What kept Adam at McKinsey for 10 years?
11:16 What do people get wrong about McKinsey?
14:01 Decentralization and the emergent order
17:01 The new ideas in customer experience Adam helped shaping
19:21 Going into the finance industry in 2009
20:40 Turning data into insights
22:43 How to influence other executives to embrace the "hypothesis first" framing?
24:08 The 2 skills from the consulting world that are missing elsewhere
25:54 Teaching the importance of feedback
28:49 Development Group Leaders
30:49 Lessons from working at a hedge fund
41:27 The forecasting contest

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