Top-down communication is an approach used by consulting firms and business leaders around the world and was popularized by McKinsey & Company's top-management approach. I explore how Marvin Bower helped to shape this culture at McKinsey.

⏳TIMESTAMPS
0:00 Intro
0:12 Defining Top-Down Communication
1:17 Top-Management Approach at McKinsey
1:43 Marvin Bower
2:31 Marvin Bower's Top Management Memo from 1941
4:36 Why McKinsey Consultants wore top hats
5:20 The Pyramid Principle & Top-Down Communication
6:05 Healthcare example
7:25 Generic to the specific
8:20 How to test top-down messages earlier
9:10 Testing your higher-level ideas over email

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Resources:
Marvin Bower by Elizabeth Edersheim: https://amzn.to/3ToK35R
Pyramid Principle Video:    • How to Use The Pyramid Principle (Bar...  
Pyramid Principle: https://strategyu.co/structure-your-i...
Decoding McKinsey: https://strategyu.co/decoding-high-pe...
Original Marvin Bower Video: https://digital.hagley.org/VID_199323...

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