How to Destroy Your Legacy : The Rise and Fall of REVLON 💄 (and every brand they took with them)
Yissel Yissel
2K subscribers
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 Published On Premiered Apr 30, 2023

AFFAIRS, ESPIONAGE, MURDER.100 years of bitter beauty brand rivalries and the drama that REVLON caused

DISCLAIMER: Everything I say in this video is alleged or my opinion based on publicly available information. This video is for pure entertainment 🙃

🙏🏼💞 TIP JAR (Thank you for your support!): https://ko-fi.com/yissel 💞🙏🏼

Where did it all go wrong for this legacy beauty brand? I followed a thread to even more threads and then I spent months making this video because I had to connect those threads. Scandal, after scandal, rivalry after bitter rivalry. I follow Charles Revson and Revlon from fledgling nail enamel brand to beauty empire, and all the friends and enemies they made along the way. You know who they are and you're probably using their products right now. So let me tell you about Dramageddons 1 and 2 circa 1950. A beauty brand battle royale!

As much as I covered in this video, I still can't call it exhaustive (I had to stop myself from going down rabbit holes so many times or this video would've been twice as long!) For example, I totally didn't get into all the lawsuits by individuals with cancer causing product claims: https://www.latimes.com/business/stor... (I swear there's enough material to do a part two of this video)

But I feel that it paints a picture of the ever evolving beauty landscape and how brands adapted to the times throughout the years. (like by stealing from each other 😬)

TIMESTAMPS
0:00 Besame
2:30 1930s nails, Revlon style
14:13 1940s and WWII beauty
21:24 1950s Beauty Gurus and Dramageddeons
48:02 WAR PAINT
50:56 The Fragrance and the scandal
55:48 The 60s, Man! (and a tutorial??
1:04:29 Death and Disco
1:12:52 Take on the '80s (and an epidemic)
1:17:54 '80s and '90s Hostile Takeovers
1:27:56 2000s
1:29:30 Beauty in the Digital Age
1:40:43 Some guy in Delaware...
1:43:39 Revlon After Bankruptcy

SOURCES & ADDITIONAL RESEARCH MATERIAL

If you love beauty history THESE SITES ARE GOLD!
https://cosmeticsandskin.com/
https://www.makeupmuseum.org/home/

Revlon video cosmetic industry research material playlist (includes Bishop and Perleman interviews:
   • VINTAGE 1955 MIKE WALLACE REVLON LIPS...  

Additional News & Editorials
http://earthakitt.com/post/articles/W...
https://www.findagrave.com/memorial/2...
https://www.bustle.com/p/revlons-fire...
https://news.bloomberglaw.com/bankrup...
https://www.insider.com/dramageddon-y...
https://www.google.com/url?q=https://...
https://www.moneycontrol.com/news/bus...
https://www.google.com/url?q=https://...
https://www.google.com/url?q=https://...
https://www.google.com/url?q=https://...
https://corporatefinanceinstiStute.co...

The 🔪 articles
https://www.nytimes.com/1971/02/06/ar...
https://www.nytimes.com/1971/02/07/ar...

FACTOR 8
https://www.factor8scandal.uk/vault
https://www.google.com/url?q=https://...

BOOKS
Fire and Ice : The Story of Charles Revson, the Man Who Built the Revlon Empire by Andrew Tobias (excellent read! Fascinating and entertaining!)
Estée: A Success Story by Estee Lauder
Resisting Hostile Takeovers - The Case of Gillette by Rita Ricardo-Campbell
The Maybelline Story And The Family Dynasty Behind It by Sharrie Williams (the founder's great-niece)

Please also refer to the video itself for all additional sources cited within it!
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Microphone photo Photo by israel palacio on Unsplash
https://unsplash.com/@othentikisra?ut...

Kitchen radio Photo by Harry Grout on Unsplash
https://unsplash.com/es/@photographyb...

#Revlon

Press inquiries: [email protected]

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