Why Skincare Has Always Been Status: From Roman Baths to La Mer

Why The Girlhood Aesthetic Is Just a Pretty Lie

Why We’re Addicted to Shopping — And How Overconsumption Took Over

Why Aesthetic Consumption Became a Cult

Why Is Everything So Boring Now? How Beauty, Fashion, and Interiors Lost Their Sparkle

Why You’re Addicted to Escapism (And Don’t Even Know It)

Target Isn’t Self-Care—It’s Marketing

The Instagram Face Is Dead… But Pretty Still Hurts

Why Minimalism Became a Status Symbol

Why iPhone Aesthetics Are Ruining Film Forever

“Pick Me” Girls and the Double Standards of Beauty Culture

Shopping Was Never Self-Care: How Capitalism Feminized Retail Therapy

The Clean Girl Aesthetic Was Never Clean: The Lie Behind Effortless Beauty

The No Buy Trend: The Dopamine Detox Saving a Generation from Overconsumption

The Uglification of Beauty: Why Pretty Girls Are Choosing to Look Ugly

You’re Not Ugly. You’re Just Not Filtered

Why This Face Is Everywhere—And It’s Not Real

The Infantilization of Women – Why They Want You to Stay Young Forever

The Beigeification of Everything: Why the World is Losing Personality

You’re Not Ugly, You’re Just Being Lied To

The Fall of the ‘Perfect’ Influencer: Why We’re Over Flawless Aesthetics

Luxury Overconsumption Is Out of Control: Are We Just Pretending to Be Rich?

Why Nepo Babies Killed the It-Girl

The Male Gaze & The ‘Effortless Beauty’ Trap—Why Women Can Never Win

Why The Smartphone Face Is Ruining Period Dramas (And Hollywood Won’t Stop It)

The Dark Truth About Hollywood’s Pretty Girl Problem

Ozempic Face or a Plump Face: The Beauty Dilemma

Why Botox is Ruining Film Forever (And Hollywood Won’t Admit It)

The Soft Girl Trend: Why Women Are Choosing Femininity Over Hustle

How Chin Lipo & ‘Snatched’ Jawlines Took Over the Internet