Meet Saron Mechale, the genius behind #goTeff – a company with the desire to tell the beautiful story of #Ethiopia and its people.

A super grain cultivated 4,000 years ago, teff, has become a staple grain in the Ethiopian diet as well as in world-class endurance runners among them. A versatile on-the-go crisp that can be enjoyed as granola, cereal, yogurt topper, or as a nutritious crouton alternative to a salad.

Saron had the courage to dive into the food industry, even when she didn’t have it all figured out. By trying out different recipes and going through the try-and-fail process, Saron was able to bring a tasty, crunchy, and nutritious snack option to customers.

goTeff landed an #OZY Genius Award in 2018. Time to try some crunchy and delicious snacks! #teaisfortrying

Check out goTeff here - https://www.goteff.com/

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To watch the entire series, head to our playlist, “Tea is for Trying.” Here, you’ll get to meet several members of the OZY Genius class, and uncover how trying new things brought them success.

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