IMPORTANT POINT. Many of the studies referenced in this video come from Dan Ariely's book The Honest Truth About Dishonesty. Since creating this episode some evidence has come out that studies of this type contained false data. None of the studies I referenced have been questioned yet, but it's worth listening to this with scepticism.

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Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her.

In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar.

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