How To Run A Restaurant on Instagram | On the Job | Priya Krishna | NYT Cooking
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 Published On Jan 21, 2022

Meet Lyana Blount. She owns Black Rican Vegan, a Puerto Rican food delivery service based out of the Bronx and Harlem, New York. It started during the Covid-19 pandemic as a way for Lyana to share her passion for traditional Puerto Rican foods on Instagram, but it quickly grew into a full-scale business. Customers place orders weekly for dishes like vegan pastelón, empanadas, and even a coquito tres leches cake. But orders can sell out in as little as five minutes, and Black Rican Vegan delivers across four boroughs. So Priya travels to Harlem to find out: What does it take to run a virtual restaurant?

Our new series, “On the Job With Priya Krishna,” is about labor and the people who shape what we eat and how we eat, whose jobs often go unseen. Tune in.

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