Surprising And Fascinating Results From The Taste Test
James Hoffmann James Hoffmann
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 Published On Nov 10, 2023

Thanks to everyone took part in the Great American Taste Test a few weeks ago! I hope there’s interesting coffee data in there for everyone. If you want to have a look at the raw data, here’s a link to a CSV file of anonymized results:
https://bit.ly/gacttCSV

If you'd like to try Cometeer, here’s a link for a discount of $20 off your first order: https://cometeer.com/taster20 The discount code is: Taster

Timestamps:
0:00 Introduction to The Great American Taste Test
0:51 Overview on the coffees chosen
2:14 The Three Questions We Asked
3:35 Respondents' demographic split by gender, age, and zip code
7:02 On coffee D - a natural processed coffee
9:48 Preferences broken down by age
11:41 Preferences by expertise level
13:38 Favourite coffee by brewing method
14:33 Stated Preference vs Revealed Preference (Tasting Notes)
15:35 Stated Preference vs Revealed Preference (Roast Level)
16:43 Wrap up

Links:
Patreon:   / jameshoffmann  
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Twitter:   / jimseven  

My Books:
How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: http://geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven: https://geni.us/bestofjimseven

Things I use and like:
My glasses: http://bit.ly/boldlondon
My hair product of choice*: https://geni.us/forthehair
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