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In this episode, you're going to learn:
1. Empathy and building connections through understanding the customer journey are important.

2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey.

3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences.

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.