Is Threads really the new Twitter? How should a B2B company do marketing in 2024?

According to the “Wizard of Moz”, marketing genius Rand Fishkin it’s about focusing on what has worked over the past five years and continuing to apply the same basic growth principles.

In the 38th episode of the DesignRush Podcast, we learn what not to do when it comes to using ChatGPT in marketing, how to choose which social media platforms to use if we focus on B2B, as well as what should be the balance of paid and organic traffic on our website.

00:00 Intro
03:42 When to Follow Marketing Trends
09:34 Choosing Marketing Channels
21:08 Analyzing DIY Advertising
29:58 Balancing Paid and Organic Traffic
38:52 Company Culture vs. Business Growth

Listen to our podcast on Spotify, Amazon, Google Podcasts or Apple Podcasts!

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