In this conversation, Cindy Hayward, owner of a pizzeria, discusses various aspects of running a restaurant business and marketing strategies.


 They discuss strategies for increasing engagement with stories, maximizing reach and consistency, utilizing email and text marketing, and the concept of overposting. Bruce also creates an action plan for Cindy to follow and suggests a follow-up in 30 days.

Chapters
00:00 Introduction and Background
01:02 Starting the Business
02:12 Adapting to COVID-19
03:08 Challenges and Changes
04:10 Shifting Customer Habits
05:16 Expanding the Dining Room
06:36 Marketing Strategies
08:45 The Importance of Word of Mouth
10:00 Overcoming Marketing Hesitations
11:19 Email and Text Marketing
13:07 The Power of Customer Replies
14:19 The Effectiveness of Reels on Instagram
15:20 Increasing Instagram Posting Frequency
19:36 The Impact of Reels on Facebook
20:48 The Role of Twitter and TikTok
23:11 Optimizing the Website
26:05 The Importance of Consistent Posting
31:14 Increasing Engagement with Stories
32:20 Maximizing Reach and Consistency
33:00 Utilizing Email and Text Marketing
34:23 No Such Thing as Overposting
35:13 Action Plan and Follow-up

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Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx

Contact Us:
P.O. Box 82
Swampscott MA 01907