Introducing our new campaign in partnership with @rayban for their #RayBanReverse capsule collection. Inspired by Ray-Ban’s signature red, we conceptualized this anthemic world to anchor the campaign.


Collaborating closely with the talented set designer Thomas Thurnauer and the one and only cinematographer, Pete Konczal, we created a dynamic world where two legends unite: Lenny and Ray-Ban. This project seamlessly integrates stills and motion to forge a powerful connection.


Congrats to Ray-Ban and Lenny on the launch of this incredible new line.


Director: Mark Seliger
Starring: Lenny Kravitz
Executive Producer: Ruth Levy
DP: Pete Konczal
AC: Jon Cooper
Photo Assistants: Romy Kirchauer
David Friske
Editor: Olivier Wicki/LVLY
Senior Producer: Adam Zeitlen/Friend or Foe
VFX Artist: Molly Tomecek
Color: Seth Ricart/RCO
Music: “Are You Gonna Go My Way” (instrumental) written by Lenny Kravitz, Craig Ross
Audio Mix: Tom Goldblatt/Decibel
Production Coordinator: Madi Overstreet
Production Company: Photobomb Production
Wardrobe Stylist: Rodney Burns
Hair: Felicia Leatherwood
Make-up: Gianluca Mandelli
Set Designer: Thomas Thurnauer
Post Supervisor: Rachel Crowe