Dunkin’ started out as a small doughnut-and-coffee shop in Massachusetts in 1948 and has grown to over 12,000 stores in 40 countries. Specialty drinks like espressos, cappuccinos, matcha and chai have taken over as leading sellers instead of the company’s food items. The company even dropped ‘Donuts’ from its name.

WSJ’s Heather Haddon explains why the company chose to focus on drinks – not doughnuts and grew to a world-wide chain worth almost $9 billion.

0:00 Dunkin’ dropped ‘Donuts’ from its name
0:54 The coffee giant’s history
3:26 Specialty drinks
4:30 Pandemic struggles

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#Dunkin #Coffee #WSJ