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Designer and creative Salehe Bembury takes us on a journey from his childhood growing up in Manhattan, to an invaluable degree in industrial design, to working with some of the biggest names in fashion... before breaking off to make a name of his own.

This week we see how Bembury is able to tightrope-walk the line of convention to take his art to new heights. By day, Bembury can dip into his traditional bag, and cold-call someone on LinkedIn. But by night, the rule book gets tossed, and Bembury can take the ordinary - a Cuban link chain, for example - and turn it into something extraordinary.

Follow along as Bembury lays out the blueprint for his career, and takes us all the way from his first sketch to his thriving personal brand, Spunge.

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Act I
0:00 - 1:16 Intro
1:17 - 3:22 Early childhood and high school
3:23 - 5:44 Going to college for industrial design 
5:45 - 7:13 First jobs at Payless, Fortune Footwear
7:14 - 10:02 Working at DD172 and Dame Dash

Act II
10:03 - 12:14 Meeting Nike's Jeff Henderson
12:15 - 13:31 Creating the LunarGrand with Cole Haan
13:32 - 15:59 Working with Jon Buscemi 
16:00 - 20:49 Joining Yeezy and working with Kanye

Act III
20:50 - 24:47 Reaching out to Versace on LinkedIn, building the sneaker division 
24:48 - 26:49 Designing the cuban link shoe, 2 Chainz connection
26:50 - 29:29 Building online brand, more success at Versace  
29:30 - Spunge, Crocs, collabs, and beyond 

Credits

Noah Callahan-Bever
Creator & Host, Idea Generation

Starring: Salehe Bembury

Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION

Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer
Creative Director + Editor: Kyle Gaughan

Produced by: Stadium
Director: Roxanna Dunlop
Producer: Katie Thierwechter
Line Producer: Hannah Horton
DP: Alyssa Brocato
Cam Ops: Jen Pawlowski, Jose Mendoza & Raegan Frazier
Gaffer: Emma Forthofer
Sound: Joe Costner
MUA: Deena Sennie
PA: Mike Mentor
Photography: Sandy Rivera

Special thanks to:
Joshua Seidman

Shot on:
Canon

Check out more from IDEA GENERATION here:
IG: @ideageneration
TW:   / ideageneration  
FB: https://bit.ly/3FMfbpM

Special thanks to our partners at Shopify for bringing this experience to life.
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Check out more from Shopify here:
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