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Rapper, chef, author, and all around creative mastermind Action Bronson takes us on a journey from his early days at culinary school, to releasing critically acclaimed albums, to writing books, starring in TV shows, and building an iconic brand around his most authentic interests.

Clever, insightful, and hilarious, Bronson has built his own world all from staying true to himself, and focusing on the interests he cares about most. In this episode, Bronson explains how the lessons he learned in the kitchen translated to the booth, the reason money can never be the motivation for creating art, and why the imperfections are the best part of any masterpiece.

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Act I
0:00 - 1:18 Intro 
1:19 - 2:35 Childhood and growing up
2:36 - 5:30 High school and culinary school 
5:31 - 8:31 Writing his first raps and songs
8:32 - 9:36 Breaking his leg 

Act II
9:37 - 10:28 Getting the name action Bronson 
10:29 - 11:58 Early musical projects, video content, and consistent collaborators  
11:59 - 14:00 Performing live and growing buzz
14:01 - 16:06 Working with VICE 
16:07 - 18:25 The major label industry
18:26 - 19:07 Going independent 

Act III
19:08 - 20:39 F*ck That’s Delicious 
20:40 - 23:41 Visual arts 
23:42 - 25:28 Taking control of his own art 
25:29 - 27:09 Having kids, providing an example
27:10 - 28:48 Working out, losing weight, setting habits 
28:49 - 29:40 The motivation is never money 
29:41 The future and upcoming projects 

Credits

Noah Callahan-Bever
Creator & Host, Idea Generation

Starring: Action Bronson

Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION

Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer
Creative Director + Editor: Kyle Gaughan

Produced by: Fatking Films
Producer: Zollo
DP: Daniele Sarti
Cam Ops: Richard Martin + Ben Shapiro
Gaffer: Nathan Krauss
Sound: Nathan Bonetto
MUA: Zann Parker
DIT: Omar Reynoso
PA: Sam Burstein
Photography: Hazz

Special thanks to:
Ryan Cunningham
Buddy Gates

Shot on Canon

Special thanks to our partners at Shopify for bringing this experience to life.
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