Primark is increasing its revenue by encouraging customers to shop in retail stores as the e-commerce industry booms. Fast fashion companies like Forever 21 have relied on online shopping to help grow, but Primark is taking a different route for expansion.

WSJ explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop in-store.

0:00 Primark stores
0:57 No online shopping
2:55 Click and collect
4:26 Pricing strategy
5:09 U.S. expansion

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