Discover the art of the financial advisor value proposition. For Episode 108 of the Stephen & Kevin Show, we cover what works, what doesn't, and why value propositions matter in the first place.

If you're interested in crafting a winning value proposition that helps to differentiate yourself, attract top clients, and build lasting trust, then this is the episode for you!

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Table of Contents:
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0:00 - Intro
4:14 - Prospecting Language
07:35 - The SHOULDN'Ts
13:29 - The SHOULDs
19:20 - Practical Tips
23:24 - Prepare for Follow-up Questions
25:36 - Oechsli Coaching