Are you trying to spark a movement or spread a groundbreaking idea? Forget what you thought you knew about going viral. Chasing influencers and racking up shallow "impressions" is a dead end. The secret to driving real change isn't just reaching the most eyeballs - it's activating people's real-world strong ties.

Book: Change: How to Make Big Things Happen by Damon Centola

00:00:00 Introduction
00:07:37 Why innovations should rely on strong ties rather than weak ties to spread
00:15:04 Choosing the right early adopters in strong tie networks
00:21:48 The 25% tipping point for viral spread of innovations
00:28:06 Conclusion

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