Episode 165 - In response to a social media post debating the importance of understanding industry averages, Dan and Donnie discuss the power of benchmarking. They delve into the concept of leadership capital, goal setting and using benchmarks as a starting point to become a better-than-average pest control or lawn care company.

Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

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In this episode we dicuss:
-A social media post asking about the importance of knowing industry averages if you want to be a better-than-average company
-The role of industry benchmarking and averages
-How the game changes as your company grows or changes shape (for example, door-to-door)
-The concept of leadership capital and picking your battles
-Benchmarks vs. goals
-SMART goals (Specific, Measurable, Achievable, Relevant, and Time-Bound)
-The difference between KPIs for the business and KPIs for people
-The three categories Dan says you must keep in check to succeed in pest/lawn
-What Donnie focuses on for his "golden P&L"

For a complete list of show notes and resources, visit: https://www.pmpindustryinsider.com/po...