Hawx Pest Control Co-founder Matt Mehr walks Dan and Donnie through how he and his partners have built a nine-figure enterprise from scratch. He discusses how his door-to-door business has evolved using data and proprietary technology, what it's like to get a private equity infusion and key metrics they're focusing on to continue to scale up.

Guest: Matt Mehr, Co-founder, Hawx Pest Control

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

#pmpindustryinsiders #businessadvice #lawncarebusinesssuccess #pestcontrol #businesscoach #entrepreneur #homeservices #lawncare #podcast #smallbusiness #100million #doortodoor #d2dsales

In this episode we discuss:
-Key data points that illustrate Hawx's hyper growth
-How Matt got started with his brother-in-law Scott Wilson in December 2013, eventually partnering with JK Gleave
-How they eventually recapitalized to grow and sufficiently fund the operational side of the business
-What they learned early on from heavily incentivizing salespeople
-What they learned from charging upfront vs. charging after the service
-Hawx's investment in data and analysis to allow the company to scale
-How they use customer "cohorts" to analyze data points and
-A key metric for Hawx: LTV:CAC ratio, which is the lifetime value of a customer divided by the customer acquisition cost (the goal is 3 or above)
-Hawx's acquisition by Mike Paulus of PCM Growth, a private equity firm
-Doors vs. digital — what Hawx has learned about these marketing channels
-How they evaluate sold-to-service ratio and days-to-start ratio

For full show notes and resources mentioned, visit: https://www.pmpindustryinsider.com/po...