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00:00 Who is Mrwhosetheboss?
02:53 Keeping tech content personal
04:20 What makes it hard makes it good
06:05 Thinking like Marvel
07:30 Being himself in his videos
09:02 His first video
11:02 The viral hologram video
12:53 How to go viral
14:03 What kept him uploading for so long
15:31 YouTube as a potential career
17:39 Family and money
19:07 Growing up Indian in London
22:10 Leaving consulting for YouTube
23:12 How to keep making interesting tech videos
25:25 Getting comfortable being on camera
27:15 Comparisons to MKBHD
29:37 His writing process
32:45 Daily uploading
35:14 Hiring an editor
37:52 Brand sponsors
40:04 Where does the name come from?
41:48 What makes a Mrwhosetheboss video?
44:06 We watch his Nothing CEO video
46:34 Interviewing Google’s CEO
48:07 We watch his iOS 17 video
49:25 Building his team
55:05 Working with his wife
59:42 Stretched too thin
1:03:51 How to hire and incentivize a team
1:08:26 Short vs long form content
1:10:24 Books, podcasts, and other products
1:12:47 Why he lives with his parents
1:14:35 How to tell a personal story in a tech channel
1:16:33 Humanizing vs optimizing his videos
1:20:28 Predicting video performance
1:23:17 Making something for Netflix
1:25:00 Breaking down his revenue
1:26:19 Competition in the tech genre
1:29:00 Do you feel competitive with MKBHD?
1:30:03 Becoming the biggest tech channel
1:31:50 AI dubbing
1:37:13 AI content creation
1:44:25 Planning his video schedule
1:50:12 Building a tech media brand
1:52:05 The future of tech on YouTube


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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.