Published On Apr 8, 2024
Are you ready to be inspired by a true multi-craftsman?
Meet Jonathan Ward, the mastermind behind two successful automotive brands and now, his own leather goods company. In this video, he shares his journey and insights as a serial entrepreneur and craftsman with a unique background in both cars and leather.
Get ready to hear about his passion that drives him, the challenges he faced in starting his automotive brand, and how the game has changed when it comes to promoting your brand in our current digital era.
With expertise, reliability, and true passion for his craft, Jonathan is definitely someone you don't want to miss hearing from. Get ready to be inspired and learn that passion truly is the key to success.
TITLE: Master Craftsman & Serial Entrepreneur: "Creating a leather brand is tougher than I thought!”
Check out Jonathan Ward:
ICON
Website: www.icon4x4.com
Instagram: @icon4x4
J.Ward Leather
Website: www.jwardcollection.com
Instagram: @jwardcollection
Campfire Coats
Website: www.campfirecoats.com
Instagram: @campfirecoats
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CHAPTERS/TIMESTAMPS
00:00 Introduction
01:18 Who is Jonathan Ward and his background?
03:40 What are the challenges that Jonathan face being a serial entrepreneur?
05:54 What is gamified?
10:13 What is Jonathan's challenge and experience to the Made in America leather goods?
12:13 What is the meaning of lily pads for Jonathan Ward?
15:47 How did Peter Nitz help Jonathan Ward save his sanity?
16:52 How did Jonathan Ward find his partner for production?
19:20 What is one fact about the Made in Italy tags?
23:10 Is finding a manufacturer to your standard hard and uncommon?
24:20 What is the second part of the challenge for Tanner Leatherstein?
25:10 Why Jonathan Ward doesn't want to put his shop on Etsy?
30:50 What is the alternative traffic strategy for social media?
33:02 How can one balance quality content with their financial model effectively?
37:28 What is Jonathan Ward's advice for the makers?
40:25 What is the flip side of the final stitch goods makers?
42:00 What is an example of fast fashion in leather goods that is growing rapidly?
43:52 What does Jonathan Ward hope for the future of the leather goods?
45:50 Why is common sense the biggest fallacy point in being an artisan?
48:00 What is trade-off and is it good?
49:45 What brought Jonathan Ward to the leatherwork?
51:56 What valuable experience does Jonathan Ward possess?
54:50 Which book impacts me in every decision I make?
55:35 Is having a bigger company the path to success?
56:48 Why would I love to dissect one of Jonathan Ward's leather goods?
58:00 Where can you purchase Jonathan Ward's products?
59:12 Is Tanner Leatherstein my real name?
59:45 What is the story behind the name Tanner Leatherstein?
01:00:43 What would Jonathan Ward love if you reached out and had a conversation with him?
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SHOP LINK FOR MY BRAND
PEGAI (Buy our good-quality finished leather goods): https://www.pegai.com/.
- You may also buy them on Etsy: https://www.etsy.com/shop/PEGAI.
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SOCIAL MEDIA LINKS
Follow me on my social media pages where I post content regularly.
TikTok: / tanner.leatherstein
Instagram: / tanner.leatherstein
Facebook: / tanner.leatherstein1
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BRAND REVIEWS PLAYLISTS
Wallet Reviews: • Wallet Reviews
Bag Reviews: • Bag Reviews
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OTHER HELPFUL YOUTUBE PLAYLISTS
YouTube Shorts (Watch leather tips and tricks in less than a minute): • YouTube Shorts
Leather Savvy (Learn more tips and tricks about leather to help you save money): • Leather Savvy
20/20 of Leather Savviness (Learn more about the four phases you should consider before buying leather goods): • 20/20 of Leather Savviness
Most viewed leather videos (Helpful and more entertaining content that viewers really loved): • Most viewed leather videos
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HOW TO CONTACT:
You may contact me on any of my social media accounts above or send me an email at [email protected].
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#podcast #jonathanward #tannerleatherstein #leather #car #fashion
