As we celebrate the festive season, it's essential to remember that not everyone experiences a merry Christmas. Despite a notable decline in overall turkey consumption, a staggering 10 million turkeys are still slaughtered in the UK annually, with the majority meeting their fate in the lead up to Christmas

Opting for ham or salmon might seem like an alternative, but the sad truth is that intensive farming practices impact turkeys, pigs and salmon alike. These creatures endure lives marred by disease and lice, in cramped and unsanitary conditions.

Over the years, Viva!'s undercover investigations have exposed the endless horrors these animals endure on UK farms. Our brand new advert delves into the often-overlooked stories of the forgotten victims of Christmas – the animals whose short lives are defined by suffering for the sake of one meal.

Find out more: https://viva.org.uk/xmas

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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and animal, health, environmental and lifestyle campaigns. Founded in 1994 by Juliet Gellatley, we have spent almost 30 years creating a kinder, more sustainable world for humans and animals alike.

Visit: https://viva.org.uk/xmas

Support: https://viva.org.uk/join/

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