The strategy that broke Celsius’ 10-year slump
Morning Brew Morning Brew
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 Published On May 17, 2024

This is the story of how branding, a fresh team, and some luck, took Celsius from a little-known weight loss drink in Florida, to an international energy beverage powerhouse.

Want more Celsius content? Our friends at ‪@AfterEarnings‬ interviewed CEO John Fieldly – we even used a clip in this video! Watch the full piece here:    • Celsius Holdings: Building a Billion $$ Br...  

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