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In this episode I sat down with CEO and former influencer Grace Beverley. Grace started two companies, Shreddy and TALA, all while studying at Oxford University. She then published the book ‘Working Hard, Hardly Working’, and is a Forbes 30 Under 30. In the conversation we chat about managing your side hustle, Grace’s journey away from being an influencer, and the best ways to build sustainable businesses. Grace also has some great advice about self-care and managing burnout which more and more of us are grappling with, whether we realise it at the time or not.

0:00 Intro
2:20 Being a music scholar
7:25 Do you monetise something you love?
14:17 Are side hustles toxic?
20:08 Becomming an influencer
28:43 Fear of posting
35:56 The multiplier effect of making money
44:30 Building long-term income
51:21 Pivoting from being an influencer
1:00:00 Optimising business potential
1:18:08 Sustainable fashion
1:35:32 Working hard, Hardly working
1:46:22 Setting goals
1:54:57 Burnout
2:00:20 Grace’s favourite books

🔗 CONNECT WITH GRACE

🎥 YouTube Channel - @Grace-Beverley
📸 Instagram -   / gracebeverley  
📕 Working Hard, Hardly Working - https://geni.us/65uJgC
💪 Tala - https://www.wearetala.com/
📱Shreddy - https://shreddy.com/
👥 Linkedin -   / grace-beverley-574a10102  

🔗 CONNECT WITH ALI

🎥 YouTube Channel -    / aliabdaal  
🐦 Twitter -   / aliabdaal  
📸 Instagram -   / aliabdaal  
💻 Website - https://aliabdaal.com
👥 Linkedin -   / ali-abdaal  

📚 RESOURCES MENTIONED

Non-fiction:
Working Hard, Hardly Working by Grace Beverley - https://geni.us/65uJgC
The 4 Hour Work Week by Tim Ferriss - https://geni.us/UPJlfEM
Start with Why by Simon Sinek - https://geni.us/1QX4qql
Atomic Habits by James Clear - https://geni.us/lsrei
Black Box Thinking by Matthew Syed - https://geni.us/o4vxnd2
Rework by Jason Fried - https://geni.us/uHaAH5a
The Working Woman’s Handbook by Phoebe Lovatt - https://geni.us/irLBYz
Trick Mirror by Jia Tolentino - https://geni.us/uxAOj
Work Rules by Lazslo Bock - https://geni.us/q5lyAF

Fiction:
Educated by Tarar Westover - https://geni.us/FVvBD8Y
The Nightingale by Kristin Hannah - https://geni.us/SmsIz
Small Great Things by Jodi Picoult - https://geni.us/cqHe
The Storyteller by Jodi Picoult - https://geni.us/ZRjP
I Am Pilgrim by Terry Hayes - https://geni.us/CSzj
Eleanor Oliphant is Completely Fine by Gail Honeyman - https://geni.us/AOc76M5

Girly and fun:
The Seven Husbands of Evelyn by Taylor Jenkins Reid - https://geni.us/gBQZ
Daisy Jones and The Six by Taylor Jenkins Reid - https://geni.us/QwqdU
Grown Ups by Marian Keyes - https://geni.us/ZP2Is
Malibu Rising by Taylor Jenkins Reid - https://geni.us/5Gw6e
The Flat Share by Beth O’Leary - https://geni.us/L8HVOxx
The Break by Marian Keyes - https://geni.us/SQ75Ne
Seven Days in June by Tia Williams - https://geni.us/T08Rmkf

Thrillers:
Sharp Objects by Gillian Flynn - https://geni.us/VKPyTN
Behind Closed Doors by Ba Paris - https://geni.us/t9Ywxk
The Night She Disappeared by Lisa Jewell - https://geni.us/nGJ5JB

📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

🎙 ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.

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