Over half of all Americans call themselves Taylor Swift fans, according to Morning Consult. In fact, Taylor Swift’s “Eras” is forecast to become the highest grossing tour of all time.

This could considerably add to her already sizable wealth made from music sales from albums like "Midnights" and strategic business moves in the music industry. WSJ explores how the prolific pop star amassed her fortune.

0:00 Swift’s record-breaking streams and vinyl sales
1:40 Taylor’s rocky relationship with Spotify and Apple Music
2:31 How music labels like Universal and Big Machine and Swift make money from her songs
5:09 How tours are huge revenue streams for artists

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