Welcome to an insightful conversation with Dr. Jessica Fragola, the compassionate founder of Paws at Peace, a unique venture dedicated to providing at-home euthanasia and hospice care for beloved pets in New York City.

Driven by a deep understanding gained through years of practicing emergency medicine, Dr. Fragola believes in the beauty of life's natural conclusion, making the end of a pet's journey as meaningful as its beginning.

With a degree in History of Science from Harvard University and a VMD from the University of Pennsylvania, Dr. Fragola's professional journey has led her to create a service that focuses on ensuring pets spend their last days surrounded by love and family.

In this interview, we delve into the inspiration behind Paws at Peace, the challenges and triumphs faced in its establishment, its impact on pets and their owners, and Dr. Fragola's insights for aspiring entrepreneurs in the pet care industry.

01:05 - Motivation:
Can you share a specific moment or experience that motivated you to focus on providing at-home euthanasia and hospice care for pets?

03:53 - Learning:
In creating this service, what valuable lessons have you learned about the business and the emotional aspects of end-of-life care for pets?

07:37 - Impact:
Can you share a story or example that highlights the positive impact of your services on a pet and its family during their difficult time?

11:05 - Community Engagement:
How do you engage with the local community in New York City, and what role does community support play in the success of your mission?

13:17 - Innovation:
Are there any innovative approaches or technologies you foresee incorporating into your services?

15:45 - Advice for Aspiring Entrepreneurs:
What advice would you offer for individuals looking to start a pet care or veterinary industry business based on your experiences with Paws at Peace?

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