Have you ever wondered if you could make your luxury business work? You can, but only if you are focused on the business side and not just on the creative, artistic, and luxurious side. The goal is to balance your efforts so that you deliver the ultimate in luxury but make money doing so. In this video, I share the thinking required, and an analogy to keep you focused on what is most important.
00:00 -The magnificence of the luxury product.
00:55 -Small luxury brands.
01:49- Luxury marketers meet.
03:00-Flourish concept.
05:00-The Flourish process.
07:00-Luxury entrepreneurs.
08:45-The business of luxury.
10:00-Business realities.
11:23-Healthy "seed" in your business.
12:27-Daily questions for luxury entrepreneurs.
13:45-The luxury establishment.
15:00-My students.
15:42-Move from the abstract to the person you are serving.
16:00-Get specific about your book of business.
17:25-Your business vision must translate to behavior.
18:03-Your engine and building your garden.
19:00-The path to revenue.

Want to be mentored by me? Write me: [email protected]

At Taylor Insight we help luxury and premier businesses excel and grow by attracting, retaining, and growing with affluent clients. We provide exceptional strategic, marketing, sales, and service guidance, and a portfolio of high-impact learning programs.
www.andretaylor.com
www.andretaylor.com/blog
   / taylorinsight  

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About André Taylor
For more than 20 years I have been recognized as an international expert in luxury providing world-class insights. I have advised top brands around the world on being the best of the best. I often appear as a guest expert on television, radio, and podcasts, and have won numerous awards throughout my career. As a luxury expert I am often called on to comment on life's luxuries in both the grandest categories, and more modestly.

My insights are from high-results experience working in multiple luxury categories. My work bridges the gap in personal development, professional development, entrepreneurship and business leadership. I’ve authored a half-dozen books, a long list of audiobooks, videos, e-learning programs, articles, and blog posts. My experience includes:

Revenue generation and growth for countless world class and entrepreneurial brands
The first mobile information service targeting High Net-Worth Individuals
The first digital network for sports, entertainment, and hospitality arenas
The first affinity and membership programs for media brands
The most widely adopted methodology for Luxury Selling

My work such as the 21 Essentials of Selling Luxury has garnered a stellar reputation among luxury, and bespoke brands.
   • Luxury Selling: The 21 Essentials - A...  

For luxury entrepreneurs and luxury sales teams I offer Luxury Lifestyle Advisor Certification training, a 10-week intensive learning, mentoring, consulting, and community program, to help those in luxury grow high-end enterprises with cutting-edge strategies. I also advise luxury sales teams from luxury brands large and small, and advise emerging luxury brands on essential strategies that enable them to scale.

www.andretaylor.com
   / taylorinsight  
www.linkedin.com/in/andretaylor/
@theandretaylor